Viedia has expanded its pharmacist education outreach in Greater Accra to strengthen counselling quality, improve product understanding, and support better day-to-day patient guidance at the point of care. The initiative is designed to help pharmacy teams communicate medicine use more clearly, respond more confidently to common symptom questions, and direct patients to clinical care earlier when warning signs are present.
Overview
The outreach programme brings together field medical teams, product specialists, and community pharmacy partners for practical learning sessions delivered in short, repeatable modules. Each session focuses on real interactions that pharmacy teams manage every day, including allergy management, pain symptom triage, and safe medicine-use explanations. By standardising how key counselling points are delivered, Viedia aims to improve consistency across partner pharmacies and reduce confusion for patients receiving over-the-counter recommendations.
What changed
In this phase, Viedia introduced updated counselling aids, quick-reference desk tools, and scenario-led coaching for frontline pharmacy teams. The materials were refreshed to prioritise plain-language communication, accurate dosage explanation, and adherence reminders that are easier for caregivers and adult patients to follow at home. Training sessions also placed stronger emphasis on referral triggers, helping staff identify when persistent symptoms, worsening reactions, or unusual presentations should be escalated promptly to a doctor or higher level of care.
Early outcomes
Early feedback from participating pharmacies indicates stronger confidence in medicine counselling, faster response times for routine patient questions, and better consistency in advice between team members on different shifts. Several partners also reported improved use of referral language when symptoms required escalation, which supports safer patient pathways in community settings. Over the coming months, Viedia plans to extend the programme to additional districts, run follow-up reinforcement sessions, and publish broader outcomes as the next training cycle is completed.